Dissertation Topic Examples Marketing Objectives

Being a student working on your final thesis or dissertation can be a tough job. Not only do you have to conduct numerous investigations and analyze data in a million ways, but you also have to compile a research report that must be an embodiment of quality expression.

So, are you having a writer’s block and can’t come up with the objectives of your research report?

It has to be stressful since the objectives are the most important part of the whole report.

Don’t worry! We have a few ideas that will get your creative juices flowing in no time.

The foremost marketing research objectives are to evaluate the conditions of the market and determine consumer preferences. This is done by collection and analysis of the data gathered which is an important step for any company so that they can determine how their new product or service will be received in the market.

  • Product Testing:

    This type of study tries to determine how your product will be received by the market, how it should be packaged and what features of the product should be kept in focus for maximum customer attraction. Product testing research basically tries to find what the customer is looking for when he goes to the market.

    Sample Objectives:
    In this case, your market research objectives can be to:

    • Determine customer preferences for product packaging that maximize sales
    • Determine the features in the product that attract maximum customer attention
  • Customer Satisfaction:
    If your study is trying to measure the quality of customer experience regarding a product or service, determine the level of product loyalty or customers’ perception regarding the product then customer satisfaction research is appropriate for you. This basically tries to gauge the customers’ reaction to the product.

    Sample objectives:
    In this case, the objectives of your research can be to:

    • Asses customers loyalty level to the product

    • Measure customers satisfaction level towards the product or service
  • Product Pricing:
    This type of marketing study tries to determine the relationship between price of a product and customers reaction to it. The main aim of any product is to gain maximum profit but how much the customer is willing to pay for that product is what really matters. That is why it is important to determine equilibrium between the cost price plus profit margin of a product and customer’s perceived price through which he feels he can gain optimal product utilization.

    Sample objectives:
    In this case, the objectives of your research can be to:

    • Estimate the optimal price to maximize product or company revenues
    • Determine the ideal price that the customer is willing to pay for the product
  • Online Marketing:
    Because of the introduction of facebook, YouTube, twitter and other online social media tools, online marketing has become the most effective advertisement mean. Many companies nowadays are resorting towards social media tools to promote their products because it is cheap and successful. Online marketing research is the latest trend for research themes.

    Sample objectives:
    In this case, the objectives of your research can be to:

    • Determine the extent of social media tools penetration for online marketing
    • Evaluate the usage and awareness patterns of social media tools users

    So once your research objectives in marketing are in place, compiling the rest of the research report will be done in no time.


    Marketing Dissertation Topics

    A dissertation should have something to add to the existing literature in a given field, while building on the current debates and issues within the topic area. Dissertations should be focused on a narrow topic rather than broad, aiming to add to the literature in a manageable way bearing in mind time and resource constraints. Marketing dissertation topics should reflect this, being more narrow than broad, building on established theories and areas of study. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives. Added to this, the choice of marketing dissertation topics should reflect the research setting where the study took place, and choose appropriate research methods to investigate the areas of concern. To help in the preparation of your marketing dissertation, this article suggests areas and marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

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